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Tecate
Baja California

Our Origins

All great traditions have to start somewhere. For Cerveza Tecate®, that somewhere is the town of Tecate, Baja California Mexico. Tecate® signature beers have been brewed for over 60 years and continue to soar today. See how Tecate’s® story has unfolded in history.

40’s

Home Brewed
in Mexico

In 1944, Cervecería Tecate® was officially born and named after the town it still calls home today. The birth of the brewery brought a welcomed economic renaissance to the town, thanks to founder Alberto Aldrete's uncanny free spirit and rebellious determination. Aldrete perservered against the belief that a brewery could exist in the town, thus paving the way for the brand we know and love today.

1944

50’s

Opening Up
New Frontiers

In the 50's, Tecate® became the second most important brand in Mexico, thanks to Cuauhtémoc Moctezuma who purchased the brewery in 1954. From humble beginnings in the small town of Tecate, to being widely recognized and respected as a formidable brand in the beer industry, Tecate® proved early on that it didin't matter where you came from, what mattered was what you brought to the table.

1950

60’s

Early
Innovation

Tecate® has always valued innovation, even during its early days. In 1964, Tecate® launched the first ever "easy open" can in Mexico, which made a can opener unnecessary to open and enjoy a beer. This can opening design is the design still used in beer cans today.

1960

TODAY

Mexico
Is In Us

Today, Tecate® beer is well known and respected across the globe due to its deep roots in both Mexico and the US. Tecate® continues to honor its true identity and heritage by embracing that it's both de aquí y de allá, with a true Mexican-American taste.

2015
40’s
50’s
60’s
TODAY